The founder of easyJet has launched a new brand in the personal finance market, offering an Innovative Finance Isa (IF Isa) to investors.
Sir Stelios Haji-Ioannou has opened easyMoney, a peer-to-peer investment brand which is offering an Innovative Finance Isa as its first product.
It has promised to launch more financial products in future, arguing that the UK financial market needs new entrants to stimulate competition.